A friend recently gave me a copy of an old magazine called “Table Talk” the Dec 1909 edition. I have read through it a bit an found all the sorts of things I am used to in these women’s magazines from 100 years ago. I keep it with my cook books in the kitchen. I was glancing at it the other day and noticed the advertisement on the back page.
I was drawn in by the picture in the ad and the words ‘baked beans’. I make baked beans. So I start reading the ad to see what they have to say about that lovely side dish. Lea & Perrins sauce, Worcestershire sauce that is what it said. It suggested adding that sauce to your beans. I paused and said out loud, to myself, “Hmmm that could be good, I should try that. Do I have any?” So I go to the kitchen cupboard and find no Lea & Perrins sauce, so I write it on my shopping list. And I have since purchased a bottle.
Then I explain the whole story to Maggie, who works with me and how excited I am to try the sauce on the beans next time. Later that day I realize that I have responded to an advertisement from 104 years ago. I should send this to the Lea & Perrins Company. It must be a really good ad or perhaps I just susceptible to century old advertisements!
an ad for Lea and Perrins Sauce from Dec 1909 from the magazine “Table Talk”
Pretty amazing! Those folks knew their stuff, even then. Just an f.y.i. I have had this recipe tucked away for a while and keep meaning to try it… quite exotic, but I think it will be quite yummy. You have inspired me! http://www.saveur.com/article/Recipes/Worcestershire-Sauce